We are SO:NJU (pronounced: SO NEW). For more than ten years, we have worked alongside leading international companies in industry, business and healthcare. We combine deep organizational expertise with the speed of modern software development and make digital transformation predictable. Our goal: to support you quickly with change and new ideas. Together, we create future-ready products, efficient processes and viable business models. We are passionate about technological progress and curious to get to know your products, processes and IT environments.
GET READY TO SCALE-UP.
SCALING
YOUR BUSINESS
MODEL AT
HIGH SPEED.
WHAT WE DO.
We support you in your digital transformation. For us, every future-ready organization is an agile product organization. It consistently pays off in speed, efficiency and competitive advantage. Growth can only happen when business and IT merge into a unified product organization and transform into an agentic workforce, in which teams and agents collaborate in a hybrid model. With our products, we support you on your journey – from the vision through the first deliverables to scaling your organization.
HOW WE DO IT.
We approach growth and organizational development the way we approach agile product development: in increments, with clear outcomes and measurable progress. The added value: impact comes sooner, investments go into what has been proven, and course corrections are possible at any time. We work with maximum transparency and efficiency, always focused on fast delivery and customer relevance. We follow Lean Startup and use agile product development methods such as Business Model Innovation, Design Thinking, Story Mapping and Scrum. We are convinced that success lies in continuously delivering results and constantly questioning what we do. We take a pragmatic approach, test quickly with customers and have the courage to drop initial ideas.
FOR WHOM WE WORK.
Success knows no scale – from start-ups to medium-sized businesses to large corporations. What unites them all is the courage to try new things and the determination to never stand still. We work directly within your teams: from concept development through technical implementation and rollout to handover into operations. Solutions are created together with the people who will later work with them, and they bear your signature.
OUR PRODUCTS
NJU:DESIGN
Utopia gives rise to ideas for a vision of the future. Together, we develop a hybrid organizational model in which people and AI collaborate. MVPs and clear next steps for developing your products, processes and new structures.
At NJU:DESIGN, we think freely and don't let preconceived notions hold us back. This is the starting point for your successful business case. You'll receive a strategy paper outlining your organization of the future.
Price: €4,800
NJU:DISCOVERY
In the Discovery phase, we challenge the success potential of your products and services, always from your customers' perspective. We review your business case and create an overview of your technical infrastructure, security and organizational structures. Together, we build a clear picture of how mature your future organization is. The result of the Discovery is a selected use case for a first agentic workforce. In addition, you receive a concept for a viable operating model and a management summary with clear recommendations and a business case calculation.
NJU:DISCOVERY is a methodically structured process for successfully evaluating business cases, resulting in bringing your products and services to market faster and more efficiently.
Price: €9,750
THE FOUR
INDICATORS
FOR YOUR
SUCCESS.
FAST TIME-TO-MARKET
The average time from the concept to the market launch of new processes, products and structures.
CUSTOMER RELEVANCE
Focus on customer added value through regular communication with customers and noticeably positive feedback.
EFFICIENT WORK
High velocity - the speed at which teams are able to complete work units and deliver results.
COMMITTED EMPLOYEES
Employee satisfaction and commitment to their work results.
Vivi Schlabritz
Head of Consulting
Tobias Braun
Head of AI
Florian Werner
Senior AI Consultant
Christina Mersch
Senior Strategy Consultant
Marius Lüther
Senior Tech Consultant
Yannis Büge
Senior UX/UI Consultant
“When I realized that traditional approaches were no longer sufficient to meet the demands of an ever-changing world, I decided to create something new.
SO:NJU was founded in response to the need to rethink management consulting and create innovative work environments. We develop organizations in line with the demands of the times. With our “speedboat” approach, we combine flexibility, the ability to get things done, and a passion for genuine change.
Today, that means NJU:OFFICE for us – an agentic workforce in which people and artificial intelligence collaborate. Digital agents take on recurring tasks, support processes and deliver reliable results for people. This gives people time for decisions, collaboration and what creates real impact.
WE MAKE WORK SO:NJU
SO:NJU sounds like “so new” – and that is exactly what we aim for: we are reimagining collaboration so that people have more time for impact, creativity and genuine connection.”
Sonja Fritschi, Founder & CEO, SO:NJU
WE SUPPORT YOU ON YOUR JOURNEY FROM A
VISION TO THE FINISHED PRODUCT TO SCALING.
If we have made you curious, get in touch with us!
OVER A DECADE OF
DIGITAL TRANSFORMATION –
FAST, CLEAR, EFFECTIVE.
2024 - 2026
2026 With our NJU:OFFICE product, business and IT become manageable. Digital agents take over recurring tasks and deliver reliable results, creating measurable gains in efficiency and relief for your teams.
2025 We are growing with an organizational model built as an agentic workforce. End to end: from defining your target picture to a successful handover into operations. With your signature and measurable ROI effects.
2024 SO:NJU is expanding with our COLLABORATION:HUB in Valencia. In addition to companies in industry and business, we are now also supporting hospitals, clinics, and laboratories in their digital transformation.
2023 - 2020
2023 We are strengthening our SO:NJU team with our BUSINESS:FACTORY at the new Munich location, Viktualienmarkt.
2022 We are expanding our product portfolio. In addition to our consulting products, we are now offering managed services for the first time through SO:NJU Digital Solutions.
2021 We don't bury our heads in the sand. We are finding new ways to work 100% remotely with our customers and teams. We are seeing these measures open up many new opportunities that are becoming a new, profitable “normal”.
2020 SO:NJU develops NJU:LEADERSHIP – agile goal management based on OKR: agile values, objectives and key results are learned and firmly embedded in the organization.
2019 - 2016
2019 We move into our beautiful CREATIVE:LAB in Hamburg-Eimsbüttel and recognize the value of an inspiring working environment.
2018 SO:NJU experiences that acceptance of change depends on each individual's awareness, and that this is exactly where our work begins. For this reason, the agile mindset, our NJU:MINDSET, has increasingly moved to the center of our work. Through our work, we foster self-confident teams that succeed in delivering top performance in the face of constant change.
2017 The SO:NJU Change Camp is launched. The 3-day training for agile change managers takes place several times a year on Ibiza and at our SO:NJU loft in Hamburg.
2016 SO:NJU GmbH is founded - the consultancy for digital and innovative working environments.
CLIENTS:
Mail: hello@so-nju.com
Mobile: +49 176 34 105 304
HAMBURG
CREATIVE:LAB
Lutterothstraße 16a
20255 Hamburg
Germany
MUNICH
BUSINESS:FACTORY
Rosental 7
80331 Munich
Germany
VALENCIA
COLLABORATION:HUB
Carrer de Pizarro 23
46004 Valencia
Spain
Mail: hello@so-nju.com
Mobile: +49 176 34 105 304
HAMBURG
CREATIVE:LAB
Lutterothstraße 16a
20255 Hamburg
Germany
MUNICH
BUSINESS:FACTORY
Rosental 7
80331 Munich
Germany
VALENCIA
COLLABORATION:HUB
Carrer de Pizarro 23
46004 Valencia
Spain